Googles Change Will Rank Mobile-Friendly Sites Higher

Googles Change Will Rank Mobile-Friendly Sites Higher Credit Bloomua/Shutterstock.com Is your companys mobile site quick to load? If not, dont be surprised if its ranking plummets on Google search results. In July, Googles algorithm will change so that slow-loading mobile sites will suffer the consequences. While this has been a call for action for quite some time, Google will now use loading speed as a metric for mobile search result ranking.geschftslebenes with slow mobile sites may see a decrease in mobile organic rankings on Google, said Tony Palazzo, vice president of operations and marketing of Logical Position. Speed has always been a factor of ranking, but previously it was based on your desktop version of your site now its going to be looking at your mobile site load speed.Mobile accounts for more than 52.2 percent of all web traffic worldwide, increasing from last years 50.3 percent. With its algorithm change, Google is hoping to accommodate th is rising trend. Heres everything you need to know to prepare for Googles SEO changes ahead. Read related story Google for Business A Small Business GuideEditors notenzeichen Looking for an online marketing service? We can help you choose the one thats right for you. Use the questionnaire below to have our sister site, BuyerZone, provide you with information from a variety of vendors for freeWhat it means for businessesThe algorithm change wont affect every business or mobile site. However, its still important to take necessary precautions especially if yourbrandis new to the mobile game.While Google says slower sites that still have great content may still rank highly, its a clear push for companies and developers to emphasize performance and the bentzer experience on mobile platforms, said Sean Brady, president of Americas at Emarsys. Companies must select the right technology and employ the right strategies to deliver both relevant personalized content and mobile performance.If your small business falls short of Googles standards, you could potentially lose valued customers and page views, lowering your ranking against competition.What companies can doThe most obvious solution is to make your mobile website more user-friendly. To do so, Google suggests the following stepsVisit Googlesguide to mobile-friendly sites. This page offers several ways to make your site more mobile-friendly, such as using software or a third-party developer.Take GooglesMobile-Friendly Testto see how optimized your website is for mobile viewing. You can test a single page on your site or several webpages and see exactly how Googlebot views the pages when determining search results.Use Webmaster Tools to generate aMobile Usability Report, which helps identify any issues with your website when viewed on a mobile device.Palazzo added a few tips to get the best results from mobile, advising small businesses to leverage browser caching, minify JavaScript and CSS, compress images to decr ease file size, utilize Googles AMP pages, and make sure all extensions are in place.Also, Brady stated that the ROI for email marketing is nearly double that of mobile, social media and other digital marketing platforms. If youre concerned that your mobile friendliness wont be up to par come July, develop other marketing channels to boost your ROI.Googles focus on mobile directly impacts brandsomnichannel marketing strategies, especially as millennials on average use 4.5 devices when interacting with a brand, forcing developers to continue focusing on the mobile experience, said Brady. In the competitive e-commerce industry, marketers must continue providing consistent and personalized content across channels and ensure their content on these channels are built to groe nachfrage as fast and efficiently as possible.Additional reporting by Sara Angeles. Sammi Caramela Sammi Caramela has always loved words. When she isnt working as a Business.com and Business News Daily staff writer, shes writing (and furiously editing) her first novel, reading a YA book with a third cup of coffee, or attending local pop-punk concerts. 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